YouTube has rolled out its much awaited Premium Lite subscription in India, giving users a more affordable way to enjoy an ad free viewing experience. Priced at Rs 89 per month, the new plan is positioned as a budget friendly alternative to the standard YouTube Premium subscription. It is designed for users who primarily want an uninterrupted video experience without paying for additional features.
Pricing and Plans in India
The Premium Lite plan comes in at Rs 89 per month, which is the same price as YouTube’s Premium student plan. In comparison, the Individual Premium plan costs Rs 149 per month, while the Family plan with support for up to five members is priced at Rs 299. A two member plan is available at Rs 219, and the annual Premium subscription comes in at Rs 1,490. By launching Lite at this aggressive price, YouTube is clearly targeting viewers who want fewer ads without committing to higher subscription tiers.
Features of YouTube Premium Lite
Premium Lite gives users ad free playback on most videos across categories like gaming, news, beauty, fashion, and entertainment. However, YouTube has not fully clarified what “most” means, which means there may still be exceptions. Unlike the full Premium plan, Lite does not include YouTube Music, background play, or the ability to download videos for offline viewing.
Another limitation is that ads may still appear in certain sections such as YouTube Shorts, music videos, and when browsing or searching within the app. Despite these trade offs, Premium Lite provides a smoother experience for those who mainly watch long form videos and want to skip interruptions.
Availability and Devices
The subscription works seamlessly across smartphones, laptops, and smart TVs, ensuring that users can enjoy ad free playback on multiple devices. For those who spend hours streaming content daily, Lite could prove to be a valuable upgrade over the free tier, even without the extra features of full Premium.
A Cheaper Way to Watch
YouTube Premium Lite was first launched in the United States in March 2025 at $7.99 per month, which is significantly higher than the Indian pricing of Rs 89. With India being one of YouTube’s largest user bases, the lower cost is expected to drive significant adoption among casual users who want a more enjoyable experience without the full package.
YouTube’s introduction of Premium Lite in India reflects the platform’s push to diversify its subscription offerings and appeal to a wider audience. For users who just want uninterrupted video viewing at a fraction of the price, this plan could be the perfect fit.
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