Danish startup Flatpay has officially entered the European unicorn club with a valuation of one point seven five billion dollars, becoming one of the fastest growing fintech companies in the region. The company’s rapid rise has been driven by small and medium businesses choosing its simple and transparent payment solutions.
Flatpay focuses on one promise. It allows small merchants to accept card payments at a single flat transaction rate using its card terminals and point of sales system. This approach has made the company extremely popular among small businesses that often struggle with complex payment charges from traditional players. Europe’s SMB segment makes up nearly the entire business ecosystem and Flatpay has used this insight to scale aggressively.
From seven thousand customers in April twenty twenty four to sixty thousand today, its growth has been nothing short of explosive. The company has now achieved one hundred million euros in annual recurring revenue and continues to increase this number at an extraordinary pace. According to CEO and co-founder Sander Janca Jensen, revenue is growing by nearly one million euros every single day. The company aims to close twenty twenty six with four hundred to five hundred million euros in ARR.
To fuel this expansion, Flatpay recently raised one hundred forty five million euros in fresh funding from AVP Growth, Smash Capital and Dawn Capital. The capital is expected to strengthen operations in Denmark, Finland, France, Germany, Italy and the United Kingdom, while preparing for entry into one or two new European markets next year. Although the company has not revealed its next targets, active job listings point strongly toward the Netherlands.
Flatpay has also doubled down on team expansion. It currently employs one thousand five hundred people and aims to double the workforce by the end of next year. For the company, hiring is directly linked to revenue growth. Flatpay meets SMB owners in person, explains pricing using pen and paper and demonstrates card terminals instantly. Every salesperson carries a suitcase designed for real time demos. This face to face approach is unusual in today’s digital first world, but it has proven remarkably effective for building trust among small merchants who prefer simplicity and clarity over complicated solutions.
The European payments market is crowded with giants like PayPal, Stripe, SumUp and long standing banks. Yet Flatpay believes the strength of its model lies in offering something businesses crave. A solution that is easy to understand and ready to use on the same day. The company also invests heavily in twenty four seven customer support which keeps retention high despite the higher cost of customer acquisition.
While today’s investment climate is dominated by AI focused companies, Flatpay stands out by combining hands on relationships with selective use of AI for real time tasks. It is also preparing to expand into fintech services with a banking suite that will offer cards and accounts. The long term goal is to let SMB owners adopt digital tools gradually so they can manage operations without feeling overwhelmed.
Flatpay’s rise from a small Danish team to a unicorn valued at more than one billion dollars reflects the growing demand for simple payment solutions across Europe. As the company prepares for its next phase, it continues to position itself as a partner that understands the needs of the businesses powering Europe’s economy.
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