India has long wanted its own homegrown apps to take on global giants, and Zoho seems ready to deliver that vision with Arattai. The messaging app has been making waves online, with users calling it the WhatsApp killer thanks to its unique mix of productivity features and strong stance on privacy. While WhatsApp continues to evolve under Meta with ads and AI integration, Arattai is focusing on giving people what they actually want in a messaging app.
Meetings That Rival Video Platforms
One of Arattai’s standout features is Meetings. Unlike WhatsApp’s video calls, which remain basic, Arattai allows users to create, join, or schedule meetings directly within the app. It works almost like Google Meet or Zoom but is built into your messaging experience, making it seamless for both work and personal use.
Pocket for Personal Storage
Anyone who has ever sent themselves a WhatsApp message just to save a link or a note will find Arattai’s Pocket feature a lifesaver. Pocket acts like your personal cloud space, where you can store messages, files, and media without cluttering your regular chats. It is like having a built in storage vault designed just for you.
Mentions That Keep You in Control
Finding messages where you were tagged can be frustrating on WhatsApp. Arattai solves this with a dedicated Mentions tab that works much like Slack. Every message that mentions you is neatly collected in one place, ensuring you never miss an important update in a busy group.
Privacy First With No Ads
WhatsApp has introduced ads in its Updates tab and shares some user data with Meta, but Arattai is taking the opposite approach. The app is completely ad free and has promised not to use data for advertising. All user data is stored in India, giving it an edge in trust and transparency. While WhatsApp still has the upper hand with end to end encryption for texts, Arattai already encrypts calls and video and is expected to strengthen security further.
No Forced AI
Meta has been pushing AI features into WhatsApp, often without giving users the option to opt out. Arattai currently has no such forced AI additions. Zoho seems to be listening closely to user needs and is rolling out features that feel natural instead of intrusive. This approach has resonated with those who want a clean, distraction free app.
Why Arattai Could Be India’s Messaging Future
Arattai is not just another messaging app. By combining practical features with a user first philosophy, Zoho has created an alternative that feels refreshing compared to WhatsApp’s increasingly commercial approach. From meetings to storage to privacy, the app is positioning itself as more than just a chat tool and is shaping up to be a serious contender in the messaging space.
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