Ranbir Kapoor and OPPO AI Steal the Spotlight in Latest OPPO Reno12 Series Campaign

OPPO India has announced the launch of its OPPO Reno12 Series, showcasing advanced AI capabilities that are set to redefine user experience.

Key Features of the OPPO Reno12 Series

The Reno12 Series comes equipped with impressive AI features such as:

AI Eraser 2.0
AI Best Face
AI Recording Summary
AI Connectivity Booster with BeaconLink

These innovations position the OPPO Reno12 Series as "Your Everyday AI Companion," ensuring a seamless and intelligent user experience.

Ranbir Kapoor Stars in the Campaign

Bollywood icon and OPPO India's Reno brand ambassador, Ranbir Kapoor, takes center stage in a compelling content series developed by Famous Innovations. The campaign highlights the OPPO Reno12 Series’ AI features through engaging narratives that showcase the practical benefits of these technologies.

The OPPO AI Avatar

To humanize and bring the OPPO AI package to life, the campaign introduces a bespoke CGI model avatar – the OPPO AI Avatar. Designed to be futuristic yet friendly, the Avatar embodies OPPO’s brand colors and visual cues, reinforcing the company’s innovative image.

Ad Films Showcasing AI Capabilities

First Two Films: Ranbir Kapoor uses the OPPO AI to enhance his photos, whether it's removing unwanted elements from a beach selfie or correcting his facial expressions.
Third and Fourth Films: The OPPO AI assists Ranbir in shopping for his family during a vacation and locating his friends on a remote island.

Leadership Insights

Karan Dua, Head of Product Marketing at OPPO India, expressed excitement about the new series:

"We are thrilled to launch the OPPO Reno12 Series in India, pushing innovation boundaries through OPPO AI with exquisite design. Famous Innovations' creative expertise has vividly brought together the OPPO Reno12’s features and Ranbir Kapoor's presence. Partnering with Kapoor, who is a symbol of versatility and is always giving his best works really well for us as his persona is in line with the Reno Series."

Sumit Chaurasia, Founding Partner and Creative Head - Delhi, Famous Innovations, added:

"Behind the ad film was our aim to blend OPPO's AI technology seamlessly with Ranbir Kapoor's presence. Positioning the OPPO Reno12’s AI as users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user friendliness. Through their friendly banter, Ranbir Kapoor and OPPO AI bring alive how OPPO’s AI technology can tackle challenges during outdoor travel photography."