LinkedIn, owned by Microsoft, has launched a new video tab feature in India, aiming to boost user engagement by offering an Instagram-like video experience. Announced by Ajay Datta, LinkedIn India's head of product, this feature is currently available on Android devices, with iPhone compatibility yet to be rolled out.
Video Tab Announcement Ajay Datta officially announced the new video tab on LinkedIn today, July 16. This feature, previously reported to be under testing in March, is designed to enhance how professionals engage with content on the platform. Some members of The Times of India Tech team received early access to the feature last month, highlighting its anticipated impact.
Placement and Accessibility The new video tab is strategically placed between the Home and My Network tabs on the LinkedIn Android app. As of now, iPhone users will have to wait for the feature to be available on their devices.
Ajay Datta's LinkedIn Post Ajay Datta shared on LinkedIn: "At LinkedIn, we bring professionals together to share valuable insights and expertise — from practical work tips and job advice to innovative business ideas. One of our fastest-growing content formats is video, with uploads growing 45% year-over-year.
Today, we’re thrilled to announce the expansion of our dedicated video tab for professionals in India.
This new video tab offers a streamlined and engaging way to consume short-form video content, focusing on professional and industry-related topics. Videos enable us to present a diverse range of knowledge in a rich and authentic manner, and early results show that Indian professionals are using videos to gain career insights, industry knowledge, and for skill development.
We’re excited to see how you will leverage videos on LinkedIn and look forward to your feedback."
User Engagement and Feedback According to LinkedIn spokesperson Suzi Owens, the company is testing new ways to help members discover timely, relevant videos. The goal is to make it easier for users to find and watch videos that are pertinent to their professional interests. LinkedIn is seeking user feedback to refine and improve this new feature.
Conclusion LinkedIn's introduction of the video tab in India marks a significant step towards enhancing user engagement through video content. By focusing on professional and industry-related videos, LinkedIn aims to provide valuable insights and foster skill development among its users. As the feature rolls out on more devices, LinkedIn looks forward to user feedback to continually improve the experience.
