Veeam, a global leader in data resilience and backup solutions, has appointed Allison Cerra as its new Chief Marketing Officer (CMO). Reporting directly to CEO Anand Eswaran, Cerra will lead Veeam’s worldwide brand, product marketing, demand generation, customer engagement, and communication strategies.

The appointment marks a strategic milestone as Veeam positions itself at the center of the AI-era data resilience movement, where enterprises are racing to modernise their data protection infrastructure.

A Strategic Move in the Age of Data Resilience

As businesses increasingly adopt AI-first strategies, the need for data protection, mobility, and trust has become mission-critical. Veeam’s decision to onboard a high-impact marketing leader signals the company’s ambition to grow aggressively and solidify its standing as the backbone for data protection in an AI-driven world.

Allison Cerra brings extensive leadership experience across enterprise software, cybersecurity, and cloud markets—having served at Hewlett Packard Enterprise, McAfee, Intel, Alcatel-Lucent, and most recently Alkami Technology.

Her appointment underscores Veeam’s intent to:

  • Strengthen global brand visibility,

  • Expand enterprise market share,

  • Communicate the business value of data resilience, and

  • Position Veeam as an AI-ready platform powering modern workloads.

Cerra’s Mandate: Modernise Marketing for the AI Era

Cerra will oversee Veeam’s global marketing operations across:

  • Brand and communications

  • Product and solutions marketing

  • Digital and field campaigns

  • Global demand generation

  • Events and customer experience

Her charter is to align Veeam’s marketing engine with a new narrative: data resilience as the foundation of AI innovation. As enterprises train and deploy AI models, the need for:

  • immutable backups,

  • compliant data mobility,

  • low-RTO recovery,

  • multi-cloud portability

is more important than ever.

CEO Anand Eswaran’s Vision

In Veeam’s announcement, CEO Anand Eswaran praised Cerra’s ability to blend strategy with clarity:

“Allison understands the intersection of technology and trust. She’s built brands that connect with customers and teams that turn marketing into a growth engine.”

Eswaran also thanked outgoing CMO Rick Jackson for modernising Veeam’s engagement approach and wished him well on his retirement.

A Career Defined by Transformations

Cerra’s previous roles reflect deep experience in guiding companies through pivotal technology transitions:

  • At HPE, she drove digital-first go-to-market evolution.

  • At McAfee, she helped reshape the company's identity post-Intel separation.

  • At Alkami Technology, she strengthened the company’s enterprise positioning.

With Veeam entering a new growth phase shaped by AI workloads, cyber recovery demands, regulatory pressure, and multi-cloud infrastructure, Cerra’s expertise arrives at a critical moment.

Where Veeam Is Headed Next

The company is poised to expand aggressively through:

  • AI-enabled data protection products

  • Cross-cloud recovery architectures

  • Partner ecosystem strengthening

  • Enterprise and government deployments

  • More robust SaaS offerings

Cerra is expected to sharpen Veeam’s storytelling around use cases, ROI, and business continuity in an unpredictable cyber risk landscape.

What Customers and Partners Should Expect

Veeam’s new marketing strategy under Cerra will likely focus on:

  • AI readiness: showing how resilient data enables safe AI experimentation

  • Stronger partner enablement: simplifying product adoption

  • Use case-based messaging: mapping outcomes to platform capabilities

  • Global brand amplification: positioning Veeam as the trusted standard for cyber recovery

Cerra summarised the vision succinctly:

“In a world where AI is reshaping what’s possible, data resilience isn’t just protection – it’s permission to innovate.”

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