LS Digital has launched DigiVerse 2.0, an advanced operations management platform designed to streamline digital business processes and prepare brands for an AI-driven future. DigiVerse 2.0 captures and structures data, ensuring brands are ready for AI applications. The platform enhances decision-making, improves operational efficiency, and integrates multiple tools for seamless operations.
Key Features:
- Streamlined Operations: Reduces coordination time for multi-product, multi-campaign brands.
- Accelerated Reporting: Provides timely and accurate data.
- Enhanced Visibility: Offers comprehensive views of campaign progress.
- AI Integration: Facilitates advanced analytics and AI/ML applications.
Vinay Tamboli, CEO of Data & Insights at LS Digital, emphasized that DigiVerse 2.0 empowers brands by providing greater control and collaboration, driving productivity gains, and ensuring competitiveness in a rapidly evolving digital landscape. This platform addresses the neglected "operations" aspect of digital business, integrating best practices and fostering collaboration among various teams and partners.
