Meta is stepping deeper into the world of wearable technology with its latest collaboration, this time with sports eyewear giant Oakley. The two companies have joined forces to unveil the Oakley Meta HSTN, a new line of AI powered smart glasses designed to offer hands free functionality, immersive sound, and a seamless blend of style and intelligence. Building on the momentum of Meta’s successful partnership with Ray Ban, this launch signals a broader strategy to expand its AI hardware presence in both fashion and sports lifestyle categories.
The Oakley Meta HSTN smart glasses come equipped with a high resolution camera, open ear speakers, and water resistance, making them ideal for both active users and casual wearers. More than just a stylish accessory, these smart glasses will feature built in Meta AI capabilities, allowing users to interact through voice commands, capture moments on the go, and access contextual information without ever reaching for a phone. With the rising interest in hands free AI tech, Meta is positioning these glasses as a step toward a more connected and intelligent lifestyle.
Preorders for the Oakley Meta HSTN begin on July 11 at a price of 499 dollars. A wider range of products in the collection will follow later this summer, starting at 399 dollars. Meta has confirmed that the initial launch will cover key markets across North America, Australia, and Europe. Plans are already in place to expand the rollout to India, Mexico, and the United Arab Emirates by the end of the year, indicating a strong global strategy.
The timing of this release is deliberate. The Oakley Meta HSTN will make its public debut during high visibility sporting events including Fanatics Fest and UFC International Fight Week. These venues provide an ideal backdrop for showcasing the product’s sport oriented design and real world applications. Whether capturing the action in real time or navigating workouts with AI voice assistance, the glasses are designed for users who expect performance and convenience in a single device.
Meta’s expanding partnership with Oakley and Ray Ban’s parent company EssilorLuxottica reflects a growing trend among tech giants to integrate AI into fashion forward and functional hardware. With millions of Ray Ban Meta glasses already sold, the company is now focused on diversifying its offerings to cater to different lifestyle segments. By pairing Oakley’s performance driven brand identity with Meta’s software and AI expertise, this latest release may appeal to athletes, outdoor enthusiasts, and tech savvy users alike.
Meanwhile, other players in the space are also gearing up for competition. Snap has announced plans to launch its Specs smart glasses next year, and companies like Google continue to invest in their own wearable tech ventures. However, Meta’s early lead and strategic partnerships give it a significant advantage in the race to define the next generation of AI enabled wearables.
As Meta’s vision for AI continues to materialize across more products and platforms, the Oakley Meta HSTN stands out as a bold step toward mainstream smart eyewear that balances performance, intelligence, and style.
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