Google Expands Its AI Shopping Experience
With Diwali just around the corner, Google has rolled out a timely update for fashion lovers and festive shoppers. The tech giant has expanded its AI-powered virtual try-on feature to include footwear, allowing users to preview how shoes look on them directly in Google Search.
From sneakers to stilettos, users can now visualize their favorite footwear before hitting the checkout button. The feature blends technology and style, helping shoppers find the perfect pair that complements their festive outfits — all from the comfort of home.
A New Way to Try Before You Buy
Originally introduced at Google I/O for apparel, the virtual try-on experience now extends to shoes, offering users a close-to-real view of how different styles look on them. Using advanced AI models, the system analyzes lighting, body shape, and depth perception to map the footwear naturally onto a user’s uploaded photo.
The process is simple. Users can select a product listing, tap the “Try it on” option, and upload a full-length image. Google’s AI then overlays the chosen shoe onto the user’s feet, adjusting textures, folds, and shadows to maintain a realistic appearance.
For instance, you can instantly switch from casual sneakers to festive heels or statement boots and compare how each style looks before deciding which one to buy.
Available in Select Regions for Now
According to Google, the AI footwear try-on is currently rolling out for select users in the United States and will gradually expand to countries like Australia, Canada, and Japan in the coming weeks. The feature is expected to make its way to India soon, aligning with the surge in online shopping around the festive season.
This update builds upon Google’s previous experiments with AI-based fashion tools, such as Doppl, which allowed users to generate digital avatars for trying on clothing virtually.
Blending Style and Technology for Festive Shoppers
The timing of this launch couldn’t be more perfect. As Diwali shopping peaks, the new try-on feature allows users to pair footwear effortlessly with their outfits. Whether it’s matching sneakers for a casual festive brunch or choosing elegant heels for evening celebrations, Google’s AI helps eliminate guesswork and boosts shopping confidence.
By combining AI visualization with e-commerce convenience, Google is bridging the gap between digital discovery and real-world style. The tool also reflects a growing trend of personalized online shopping experiences powered by artificial intelligence.
A Glimpse Into the Future of Online Shopping
Google’s expansion of its AI try-on experience signals the future of fashion retail — one where consumers can preview everything from clothes to shoes with just a few clicks. It reduces uncertainty, enhances engagement, and creates a more immersive, enjoyable shopping experience.
With more fashion brands likely to adopt similar tools, virtual try-ons could soon become the standard for online shopping across categories.
So, this Diwali season, instead of guessing how that pair of gold heels or sleek sneakers might look with your outfit, you can simply ask Google to show you.
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