Haier India, the leading global major appliances brand, has joined forces with Disney+ Hotstar as an associate sponsor for the 137th Wimbledon Championships in 2024. This partnership aligns with Haier's Sport-o-Tainment strategy, aiming to engage premium audiences and tennis enthusiasts in India through strategic digital integration.

Key Highlights:

  • Enhanced Visibility: Leveraging connected TV on Disney+ Hotstar for significant exposure during Wimbledon matches until July 14, 2024.
  • Strategic Collaboration: Strengthening connections with niche, premium consumers and expanding brand presence in the sports domain.
  • Continued Investment: Haier's commitment to sports marketing includes associations with Roland-Garros and the ATP Tour, targeting young, tech-savvy customers.

NS Satish, President of Haier Appliances India, expressed pride in this collaboration, emphasizing the brand's focus on innovative marketing to drive customer engagement, brand loyalty, and business growth in the Indian market.