Criteo, a leading commerce media company, has announced a strategic partnership with Microsoft Advertising to enhance retail media growth. This collaboration will integrate Microsoft Advertising’s extensive demand with Criteo’s global network of 225 retailers. Additionally, Microsoft Advertising will adopt Criteo as its preferred onsite media partner, leveraging Criteo’s monetization technology for its retail clients.
Key Highlights:
- Unified Ecosystem: The partnership aims to create a unified retail media ecosystem, enhancing the buying experience for global advertisers.
- Revenue Growth: This collaboration is set to generate new revenue streams for Criteo’s retail media network partners and provide Microsoft’s advertisers with measurable campaign performance.
- AI Integration: Criteo plans to utilize Microsoft’s advancements in generative AI to optimize ad creatives and drive innovation.
- Future Prospects: The integration and collaboration are expected to roll out in the latter half of 2024.
Brian Gleason, Criteo’s Chief Revenue Officer, and Lynne Kjolso, Vice President at Microsoft Advertising, expressed their enthusiasm for the partnership, highlighting its potential to drive scale, simplicity, and innovation in the retail media sector.
The demand integration and preferred onsite collaboration are anticipated to begin in the second half of 2024, marking a significant milestone in retail media evolution.
